With the constant improvement of the platform, Facebook offers more options for creating better ads. The latest we’ve tested and has a great effect is overlay on the images, which allows adding dynamic parameters such as price, crossed price, percentage discount and text – free delivery. To do this, you need to create a Product Catalog and use a campaign goal: Product catalog sales.
We created a retirement campaign for Sport.MK and the results after 3 days are: Relevance score: 10, CTR – 16.69%, CPM – € 0.64, CPC – € 0.004.
Surely for such results great deal have (re)targeting but now with overlays, product images are much more striking especially if you put contrast color in relation to the original image.
Additional options that can be modify are:
- background form (rectangle, circle or triangle),
- background color,
- location of the overlay of the image,
- Currently there is only one available font: Dynads Hybrid.